Countering Ageism By Changing How We Talk About Aging

Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.

The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2025. Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long!

Multisector Plans on Aging (MPAs) are essential for creating communities where we can all age with the resources we need. How do we ensure these plans reflect the realities of aging and dispel stereotypes of aging?

Join the National Center to Reframe Aging and leading voices in the field on October 30 at 12PM ET for this special webinar highlighting how states are applying principles to reframe aging in their MPAs and community initiatives. State leaders implementing MPAs will share how strategies to reframe aging are making these plans stronger, more realistic, and more effective. Register today to gain practical insights and messaging tools to inspire action, strengthen advocacy, and build lasting support for age-friendly policies.  

Storytelling is a powerful tool. But how we frame our stories informs whether they foster understanding, shift perceptions, and inspire change. This webinar will help you think about how to talk about your experiences with ageism in ways that raise awareness and inspire action. Ageism is all around us, and when we name it and frame it well, we create the conditions for real change. Click here to watch the webinar archive today!